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INTERNACIONAL - Team Créatif

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Tema:
Versatility of packaging : how to rejuvenate Brand and Products and make incremental business

Sinopse:
It is truly unbelievable how people life has changed in a mosaic of lifestyles and habits...this sociological phenomenon is a great opportunity for Brands to make incremental business and boost their brands.

Gone is the day when we had one format symbolising 1 product - yoghurt, water bottle...

Coke - from Marylin shaped bottle to Ultra Slim Can - to Petfood reinventing Tin Can with single Serve reclosable pouches or Nutella brand New 7 day kit, there is a lot Brands can do to rejuvenate and transform a usual everyday common product in a new object of desire to a new segmented market.

Until where can brands profit from this phenomenon and give new life to products and Brands ?

Horário: 09h00 às 10h00 (1h00)
Local: Sala - Área Vip
Dia: 06 de Novembro/2009

Sylvia Vitale
Team Créatif
Born in Tanzania of Italian parents, World citizen, Sylvia VITALE ROTTA chooses to pursue her education at the London College of Design and meets Nick Craig, a young Art Director. They travel to Paris in 1976 to join communications agency Petronio & Butcher as Designers, then Sylvia rises to an associate position.

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Brasil Design Week

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